Transparent Pricing
Straightforward pricing. No surprises.
Every retainer includes a custom website, full SEO setup, and ongoing content — scoped to your firm's market and intake goals.
We don't sell packages. We scope engagements. The tiers below are starting points — after a diagnostic call, you'll know exactly what your firm needs and what it will cost before signing anything.
Monthly Retainers
6-month minimum. Includes a custom-built website + ongoing SEO, content, and local search — everything in one monthly fee.
Foundation
Solo attorneys getting serious about growth
- Custom website up to 10 pages, built for client acquisition
- Full technical + on-page SEO setup
- GA4 + Google Search Console configuration
- Google Business Profile optimization
- 2 SEO-targeted articles per month
- Local keyword targeting for your practice area
- Monthly ranking + traffic report
- Email support with 48-hour response
- Goal: Establish a strong local search presence and generate consistent inquiries within 90 days.
Growth
Firms that want consistent, predictable case acquisition
- Everything in Foundation, plus:
- 4 SEO articles per month — one per week
- Advanced local SEO: neighborhood and courthouse targeting
- Weekly Google Business Profile posts
- Competitor gap analysis — updated quarterly
- Conversion optimization: heatmaps, form testing, CTA copy
- Internal linking strategy across all practice areas
- Quarterly SEO roadmap with 90-day targets
- Priority email + Loom video support
- Goal: Dominate the Chicago map pack for your practice area and rank for high-value local keywords within 6 months.
Authority
Growth-focused firms that want to own their market
- Everything in Growth, plus:
- 6–8 SEO articles per month — high-authority, linkable content
- Practice-area expansion strategy: new verticals and landing pages
- Multi-location SEO if your firm has more than one office
- Advanced technical audits: Core Web Vitals, schema, crawl budget
- AI search optimization — GEO and AEO for ChatGPT and Perplexity visibility
- Monthly strategy call with senior strategist
- Conversion funnel audit: intake scripts, call scoring, CRM integration
- Dedicated account lead with same-day response
- Goal: Own your market. Outrank firms 10x your size. Build the kind of search authority that compounds for years.
Website Only
A custom, conversion-focused law firm website with full SEO setup — no ongoing retainer required. One-time investment, built to rank from day one.
Foundation
Solo attorneys and small practices launching or relaunching
- Custom website up to 10 pages
- Technical SEO setup: on-page, meta, site structure
- GA4 + Google Search Console configuration
- Google Business Profile optimization
- Core keyword research and local targeting
- Mobile-first, conversion-focused design
- Illinois bar advertising compliance review
- Goal: A professional website that establishes search presence and converts visitors into inquiries from launch day.
Growth
Small to mid-size firms wanting serious local search performance
- Everything in Foundation, plus:
- Up to 12–15 pages including practice area landing pages
- Multi-practice area SEO architecture
- Enhanced internal linking and site structure
- Conversion flow design: intake forms, CTA placement, proof blocks
- Advanced technical SEO: schema markup, redirects, sitemap
- Multi-location setup if applicable
- Goal: A website that captures more leads and positions your firm to dominate local search results.
Authority
Established firms investing in full-scale digital presence
- Everything in Growth, plus:
- Fully custom design with unique branding and positioning
- Advanced technical SEO audit and full implementation
- Multiple location and practice area targeting
- High-conversion landing pages for top keywords
- Blog and content hub setup for future authority building
- AI-ready schema and entity optimization
- Detailed launch report, analytics dashboard, and 30-day post-launch review
- Goal: Own your market online. A site that outranks, outconverts, and outlasts every competitor in your practice area.
What every engagement includes
Whether you choose a retainer or a one-time website, these are non-negotiable.
Transparent pricing — always
Every fee is scoped and agreed before work starts. No surprise invoices, no scope creep without approval.
Illinois bar compliance built in
Every deliverable is reviewed against ISBA advertising rules. Required disclaimers, testimonial guidelines, and accessibility standards are handled.
Dedicated point of contact
You get one person who knows your practice area, your market, and your intake goals — not a rotating support queue.
Monthly reporting tied to intake
Scorecards that connect rankings, traffic, and calls to signed retainers — not vanity metrics.
No long-term lock-in
6-month minimum only. After that, cancel with 30 days notice. We keep clients by producing results, not contracts.
Upgrade or change plans anytime
Move between tiers as your firm grows. Billing prorates. Most firms move up — rarely down.
From first call to first ranking
How an engagement starts
Book a 30-minute diagnostic call
We audit your site, GSC data, GBP, and top competitors
You receive a scoped proposal with a 90-day roadmap
Sign engagement agreement and grant analytics access
Kickoff report delivered within 5 business days
Weekly Loom updates + monthly scorecard
Rankings move. Intake improves. You focus on cases.
Pricing questions, answered
The questions firms ask before signing. If yours is not here, the diagnostic call is the right place to ask it.
How much does law firm SEO cost?
CaseOrbit retainers start at $2,500/month for solo attorneys and range to $5,500+/month for firms pursuing aggressive market dominance — all on a 6-month minimum with no hidden fees. Every engagement starts with a diagnostic so you are scoped to what your firm actually needs, not upsold into a tier that does not fit your market.
How fast will I see results from law firm SEO?
Most firms see map pack improvements and higher contact rates within 45 days. Compounding organic rankings follow around the 90-day mark. Chicago legal SEO moves faster than most national campaigns because the competition is geographically bounded — you are not competing with every PI firm in the country, just the ones in Cook County.
What makes CaseOrbit different from other law firm SEO agencies?
CaseOrbit is built exclusively for law firms and focused on one outcome: qualified intake. Unlike generalist agencies, we combine website design, local SEO, and AI-assisted intake ops into a single system. We work only with Chicago-area firms, which means our keyword research, schema markup, and GBP strategies are tuned to Cook County search behavior — not generic legal templates.
What is the minimum commitment?
All retainers carry a 6-month minimum. After that you can cancel with 30 days notice. The minimum exists because SEO compounds — the biggest gains happen in months 4–6, and firms that leave before then miss the return on the groundwork laid in the first phase.
Can I change plans mid-term?
Yes. You can upgrade or downgrade at any time and billing prorates accordingly. Most firms start on Growth and move to Authority once they see the map pack results and want to expand into additional practice areas.
Does the retainer include a website?
Yes — every retainer includes a custom-built, conversion-focused website as part of the engagement. You are not paying separately for the site and then separately for SEO. The website is built to rank and convert from day one, and the SEO system is built around it.
How do I pay?
We accept major credit cards and ACH. Invoices are sent monthly and are due within 15 days. No surprise charges — your monthly fee covers everything listed in the plan, and any additional work is scoped and approved separately before we touch it.
Do you work with firms outside Chicago?
Chicago is our home base and where we do our best work. We also partner with firms across Illinois that want a Chicago-style presence. If you are outside Illinois, reach out — we take a small number of out-of-state engagements for firms in similarly competitive markets.
Not sure which plan fits your firm?
Book a free 30-minute diagnostic. We will review your current site, GSC data, and top competitors — then tell you exactly what we would do and what it would cost. No pitch deck. No pressure.