Built to rank, convert, and retain: authority websites, local SEO, and AI search optimization that turn Google (and ChatGPT) searches into predictable clients. Born in Chicago, now working with firms across the country.
Free Audit
Free SEO, Design and conversion analysis
Strategy first, execution second
Every engagement pulls from these building blocks
Conversion-first websites mapped to each Chicago practice area and compliant with bar rules.
Research-backed layouts for PI, criminal, immigration, and family law built for search intent.
On-page, entity, and GBP optimizations to win the Chicago map pack and organic listings.
Editorial calendar + topical coverage so every question a prospect asks leads back to you.
Call tracking, form routing, and AI-assisted screening so your team talks to better leads faster.
Technical upkeep, Core Web Vitals, and content governance to keep rankings and regulators happy.
Why firms hire us
We sell outcomes, not buzzwords or unfinished roadmaps.
We map search intent, case value, and competition before a single page is designed.
Neighborhood, courthouse, and language nuances baked into every schema, FAQ, and GBP post.
Heatmaps, intake scripts, and proof blocks tuned to cut bad leads and attract better cases.
Scorecards that tie calls, forms, and signed retainers back to the exact query or page.
How we work
We study your top SERP competitors in your specific market, reverse engineer what Google rewards there, then rebuild your presence so it outranks theirs and converts better. We started in Chicago, one of the most competitive legal markets in the country, and apply the same playbook everywhere we work now.
Each template is tuned for the way PI, criminal defense, and business law prospects evaluate counsel.
We connect chat, phone, and CRM flows so nothing slips between marketing and your staff.
Content is reviewed for ISBA advertising rules, ADA accessibility, and privacy policies.
Step 1: Diagnostics
60-minute deep dive + audit of analytics, GBP, SERPs, and intake scripts. We identify the biggest leaks.
Step 2: Offer Roadmap
We translate findings into a 90-day roadmap covering site rebuild needs, content gaps, and link targets.
Step 3: Execution Pods
Designers, writers, and SEO strategists ship in sprints with weekly Loom updates and shared dashboards.
Step 4: Optimize & Scale
Monthly CRO, intake quality reviews, and new practice area launches keep the pipeline full.
AI intake workflows, Google Business Profile updates, and Chicago SERP breakdowns. Everything we learn while running campaigns for local firms gets documented here.
Millions of people now ask an AI assistant for legal guidance before they search Google. ChatGPT Ads for law firms are early, cheap relative to search, and largely untested by competitors - here's how to think about it.
Google Ads catches clients who already know they need a lawyer. Meta Ads for law firms in 2027 are about reaching them earlier - here's how to do it without wasting budget.
Rising cost-per-click, AI Overviews eating clicks, and Performance Max changes are reshaping Google Ads for law firms in 2027. Here's how to keep it profitable.
How legal web marketing is splitting into search, social, and AI-answer channels in 2027 - and how to allocate budget across all three without spreading your firm too thin.
FAQs
Straight answers before we ever hop on a call.
CaseOrbit retainers start at $2,500/month for solo attorneys and range to $5,500+/month for firms pursuing aggressive market dominance, all on a 6-month minimum with no hidden fees. Every engagement starts with a diagnostic so you are scoped to what your firm actually needs, not upsold into a tier that does not fit your market.
Most firms see map pack improvements and higher contact rates within 45 days. Compounding organic rankings follow around the 90-day mark. Local legal SEO tends to move faster than broad national campaigns because the competition is geographically bounded: you are not competing with every firm in the country, just the ones in your metro.
CaseOrbit is built exclusively for law firms and focused on one outcome: qualified intake. Unlike generalist agencies, we combine website design, local SEO, and AI-assisted intake ops into a single system, with keyword research, schema, and GBP strategy tuned to each market we work in, not a generic template.
Chicago is home base and where the system was built, but we work with law firms nationwide. See our location pages for market-specific details, or reach out if your state isn't listed yet.
Yes. We often plug into in-house teams as the technical SEO and conversion partner. We share keyword maps, content calendars, and ranking reports so your team always knows what we are doing and why.
Every deliverable is reviewed for required disclaimers, testimonial guidelines, and ADA accessibility standards. We document approvals for your records and flag anything that needs attorney sign-off before it goes live.
Share your goals, current metrics, and deadlines. We'll reply within one business day with next steps.
